Sustainability in the Fashion Industry

RJB Design partners with companies that strive to have a commitment to sustainability both environmentally and socially.

At RJB Design the importance of knowing where the fibre comes from and how the garment is made is paramount to being a leading made to measure and bespoke specialist in Auckland.  Traceability is an important factor for creating quality garments and improving sustainability in the fashion industry.  When choosing RJB Design as you favourite mens clothing store it is important to know what steps we make towards sustainability in the fashion industry.

Durability is closely related to sustainability, as the longevity of a quality garment gives you the customer a chance to do your part by buying clothes that not only are traceable but will last and can be reused, handed down or resold. 

One of the fabric companies we choose to use for our Bespoke tailored garments is Dormeuil.  We take a look into how Dormeuil does their part to build a more sustainable fashion industry and the commitment that they have to sustainability.  

Dormeuil promotes a special ethical approach to protect the planet, to respect human and animal rights, fair trade practices, and to combine preserved ancestral knowledge with technology development.

At Dormeuil they directly control the source and quality of wool used in their fabrics, fostering the principles of sustainable growth and contributing to its promotion.

Dormeuil has committed to boycott any supply source or partner that would not implement conditions necessary for animal welfare.

In order to perpetuate Dormeuils’ expertise, Dormeuil respects and protects the ancestral lifestyle of farmers, who traditionally cherish their herds, and has been working for years hand in hand with animal breeders worldwide. They have developed strong links between them and their animals.

When Dormeuil buys fibre directly from farmers, in addition to the quality of fibre and hair, the living conditions of animals are checked very carefully during the visits


Dormeuil does not only create excellent cloth but also uses new technology to assure the traceability of its fabrics.

In order to guarantee complete traceability to customers, the house of Dormeuil has printed a QR code for its Tonik® Wool and Echo fabrics.

Dormeuil seeks to ensure respect for nature and to lower the impact on the environment by strong initiatives

- Valorisation of fabric scraps created (calculating the weight of scraps re used) the objective being 90%.

- Careful watch of energy, water and scraps consumption.

Dormeuil has proven to have great respect for the planet, striving for harmony between mankind, the animal world and the environment.

The Dormeuil collection is available at RJB Design.  Call into our Auckland store to view the collection and choose your cloth for your next New Zealand made bespoke garment.

Thanks to Dormeuil for images and information on their best practices for sustainability.


October 05, 2023